REFUSE TO QUIT!

REFUSE TO QUIT!

In Luke 18, Jesus talked about the parable of the persistent widow. In a certain town there was a judge who neither feared God nor cared about men. From his town, a widow kept coming to him with a plea, “Grant me justice against my adversary.” Again and again, the judge kept on putting off…

“What Great Brands Do.” Brand-Building Principles that Separate the Best from the Rest

“What Great Brands Do.” Brand-Building Principles that Separate the Best from the Rest

In her book “What Great Brands Do”, brand-building expert, Danise Yee Yohn outlines Seven Brand-Building Principles that Separate the Best from the Rest. Her seven proven key principles are what the world’s top brands like Apple, Google, GE, Zappos, and Nike consistently live out, making them stand out in the world market. These Seven Principles…