Don’t spend your life fighting, spend your life creating!

Don’t spend your life fighting, spend your life creating!

Whereas ineffective people lose their productive energy fighting what they don’t want, highly effective people focus their energy on creating what they want. They understand the iron law of the universe which states: Whatever you focus on, whether good or bad, EXPANDS! If all you do is focusing on problems, that is all you will…

“What Great Brands Do.” Brand-Building Principles that Separate the Best from the Rest

“What Great Brands Do.” Brand-Building Principles that Separate the Best from the Rest

In her book “What Great Brands Do”, brand-building expert, Danise Yee Yohn outlines Seven Brand-Building Principles that Separate the Best from the Rest. Her seven proven key principles are what the world’s top brands like Apple, Google, GE, Zappos, and Nike consistently live out, making them stand out in the world market. These Seven Principles…