“What Great Brands Do.” Brand-Building Principles that Separate the Best from the Rest
In her book “What Great Brands Do”, brand-building expert, Danise Yee Yohn outlines Seven Brand-Building Principles that Separate the Best from the Rest. Her seven proven key principles are what the world’s top brands like Apple, Google, GE, Zappos, and Nike consistently live out, making them stand out in the world market. These Seven Principles…
