“What Great Brands Do.” Brand-Building Principles that Separate the Best from the Rest

“What Great Brands Do.” Brand-Building Principles that Separate the Best from the Rest

In her book “What Great Brands Do”, brand-building expert, Danise Yee Yohn outlines Seven Brand-Building Principles that Separate the Best from the Rest. Her seven proven key principles are what the world’s top brands like Apple, Google, GE, Zappos, and Nike consistently live out, making them stand out in the world market. These Seven Principles…

FOCUS: Less is more!

FOCUS: Less is more!

Don’t be disillusioned to think that busyness is synonymous to progress. It is not enough to be busy. Ask yourself, “Am I effective?” The way to increase your effectiveness is by getting yourself to focus. Focus on a few most important tasks rather than diluting your concentration trying to do everything. There will never be…

THE MAN IN THE ARENA

THE MAN IN THE ARENA

Believe in your mission, not the critic who points fingers from the cheap seats of mediocrity. Hear me, the critic is often someone who has given up on their dreams and seeking for company. To encourage you, allow me to share this short excerpt of a speech delivered in Paris in 1910 by Theodore Roosevelt, the…